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Message From Purina for ClubsPurina Parent Club Partnership Program UpdateMore on the Purina Partership Program for ARC... As a dog breeder and/or enthusiast, you are probably very aware of the issues we all face trying to preserve our rich heritage and ensure a bright future for dogs everywhere. Since 2002, thousands of fellow dog breeders and enthusiasts have chosen to have an impact by feeding Purina brand dog foods, participating in Purina Pro Club and declaring their participation in the Purina Parent Club Partnership (PPCP) Program. When you enroll in the PPCP Program, Purina will match the value of the weight circles you submit by 10%. This in no way impacts your personal rewards. Half of the matching earnings each year are pre-designated for canine health research and contribute to supporting Canine Health Foundation grants in which researchers aim to better understand the genetics behind many conditions affecting our dogs. The other half is eligible to provide supplemental funding of canine health research or may be used to fund educational and/or rescue efforts. The PPCP Program has raised in excess of $2.8 million for canine health research, education and rescue efforts. Has your club utilized the funds at the Canine Health Foundation (CHF) to support research? Remember that half of all PPCP earnings go to the CHF and are designated for research to benefit your breed. Current projects include such topics as exercise induced collapse, cancer, epilepsy, cruciate ligament rupture and degenerative myelopathy. Contact the CHF today to see how your PPCP funds can make a difference! (Note: The American Rottweiler Club turns the money in their “account” at the Canine Health Foundation over to the Rottweiler Health Foundation.) In addition to helping fund a variety of canine health research projects, funding has been used to help support educational outreach programs such as scholarships, library support, essay contests, youth programs, conservation education programs, art contests, reading programs, judges education seminars, breed specific educational materials such as illustrated breed standards and responsible dog ownership materials. Rescue programs also benefit as funds have been used not only for the direct care of those dogs in need, but by also providing the much needed funding to support additional fund raising through the development of calendars, websites and adoption events. The core essence of the Purina Parent Club Partnership Program is working together for the betterment of dogs everywhere. Your national breed club, the Canine Health Foundation and Purina are counting on you. Thank you for joining us in preserving our heritage and ensuring a healthy future for our canine companions. The best way to increase the earnings and close the gap on the potential earnings is by spreading the word: To Club members who are already Pro Club ® members: Encourage them to declare for the Purina Parent Club Partnership Program by calling 1-877-776-2582 and encourage them to submit weight circles to the Purina Pro Club ®. To Club Members who feed Purina but are NOT members of Pro
Club ®: Make them aware of the Purina Parent Club Partnership
program and encourage them to join Pro Club ®, declare for their
breed and submit weight circles to the Purina Pro Club ® . Recently, the Purina Parent Club Partnership Program established a presence on Facebook. Visit our Purina Parent Club Partnership Program on Facebook and join the group. Please encourage club members and friends to join our Facebook group as well. We hope to use this group to communicate general information, share successes, best practices, etc. The more we spread the word, the more we can do for canine health and well-being. If your club has not already done so, please consider adding a link from your website to the PPCP website to make it easy for fanciers of the Rottweiler to access additional information about the PPCP program. If you would like a copy of the ad slick, overview or a web link image, please email me and I will be happy to fulfill your request. Also, please do not forget that we have PPCP promotional display boards that your club may have for their use while supplies last. We hope you will be able to use the display at events, meetings, banquets, etc. to help build awareness of the program and earn funds to benefit your breed. If you are interested in receiving a display board for your club’s use, please let me know. Please encourage participation in this unique program, and submission of weight circles to benefit the Rottweiler. Though canine health is a major component of the PPCP program, canine welfare is also an integral component. Please remember that education encompasses a wide array of activities. Such activities may include but are not limited to judges’ education, breed information / standards, youth programs, educating of public officials in responsible canine legislation, studies that include conservation practices related to habitat beneficial to sporting dog events, scholarships, etc. Purina thanks you for this opportunity to partner with you and the Canine Health Foundation in advancing the health and well being of the Rottweiler. Mike Allway, Manager |
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